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Friday, 01 December 2023

Messika, the new showcase boutique like a vault

Messika, the new showcase boutique like a vault

Ten years after the opening of its flagship boutique on rue Saint-Honoré in Paris, Messika unveils a prestigious new setting on rue de la Paix in Paris, a true testament to the House’s High Jewelry expertise.

The Messika boutique which has just opened its doors at 13, rue de la Paix is perhaps one of the most symbolic boutiques: Valérie Messika is moving closer to the legendary Place Vendôme by setting up at 13, rue de la Paix, alongside many prestigious jewelers.

Impossible for her to put down roots in this historic place without adding a touch of modernity: Valérie Messika therefore decided to call on the expertise of Bureau Betak, which is highly recognised in the world of image and fashion. Together, they chose a unique positioning, very different from the traditional Houses in the surrounding area.

Valérie Messika and Bureau Betak decided to create a boutique inspired by a vault. The two-level display is completely surrounded by metal drawers that clients can open freely. A unique experience that allows them to discover and interact directly with the jewels. New and timeless items to be discovered in this unique space, such as the latest Messika collection, So Move, which will be available exclusively in this flagship boutique.

This address on rue de la Paix embodies the Maison’s High Jewelry knowledge and expertise. The place acts a new stage for Messika, which takes full advantage of the proximity to Place Vendôme to exhibit some of its most exceptional High Jewelry pieces. More than thirty pieces from the latest Beyond the Light collection will be displayed when the boutique opens. 13, rue de la Paix also highlights Messika’s expertise in diamonds with its collection of High Jewelry for special occasions, entitled (E)motion. Solitaires and diamond wedding rings, but also pavé sets to celebrate life’s most precious moments.

From the most original wedding creations to the most exceptional diamonds, the rue de la Paix boutique will contain the finest offering of Messika solitaires in the world. Another emblematic element of this new space, the intriguing spiral staircase in the middle of the boutique. The House invites you to go downstairs to experience a timeless moment, which captures the art of living so dear to Valérie Messika – in addition to the private lounge available on the upper level.

VO+ Magazine 

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