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Friday, 06 October 2023

Damiani receives the Netcomm Award 2023

Damiani receives the Netcomm Award 2023

On 2nd October, Damiani, the Valenza-based high jewellery brand, received the Cross Border & Export Award for its website
The award recognizes the brand's ability to shorten distances with the end consumer at a global level by getting closer to their cultural preferences and buying habits and maintaining a clear logistical and regulatory awareness.

The award was presented to Massimo Cova, IT Director, and Andrea Ferrazzi, Head of Digital, during the prize-giving evening of the 12th edition of the Netcomm Award, a project conceived by Netcomm, which aims to valorize and reward the country’s most innovative e-commerce sites.

Netcomm - the Italian Digital Commerce Consortium - is the point of reference for e-commerce and digital retail on the national and international scene and promotes the development of e-commerce and the digital evolution of businesses, generating value for the entire Italian economic system as well as for consumers. All this is the result of a strategic commitment on the part of the brand, which decided to invest in an extensive digital transformation process, placing the consumer and the shopping experience at the center of its customer journey.

By implementing the Adobe Commerce Cloud, it was possible to ensure effective and efficient site management and an online shopping experience comparable to being in-store in terms of quality and attention to detail. The site has thus become a more advanced digital “tool”, which, thanks to the introduction of the OMS, has made it possible to connect ERP, CRM and e-commerce and unite all the business workflows.

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