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Thursday, 21 February 2019

Watches: madness and vanity

Watches: madness and vanity

It all started with Swatch, between portability and colors. Today consumers like watches that are different from the usual, especially younger people. All this is the result of the needs of the Arab and Russian markets, with wealth as a stylistic code.

So let’s give way to the aesthetic and unusual follies that to date influence the collecting market in a decisive way, so much so that in 2018 this type of sub-field in the watch world has conquered a fixed space in the most important industry events.

We are not talking only about craftsmen but also about realities like Hublot, a brand under the Lvmh group (Louis Vuitton Moët Hennessy) that has made extravagance its distinctive element thanks to a case created by combining different elements that can change colors and materials giving rise to an infinite quantity of variations.

Materials with a high aesthetic impact, also difficult to work, for truly exclusive and unique watches like the one that Richard Mille has created with and for Sylvester Stallone, with a compass that can be inserted with a bayonet mount and produced in only twenty pieces.
Felix Baumgartner's Urwerk is inspired by the Star Wars-style space ships, while Maximilian Büsser's collectors already love the Horological Machine N ° 9, a spaceship drawn between irony and logic, deriving from technical choices of absolute value. First-class details and aesthetics for collector's items that make heads spin.

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