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Monday, 21 August 2023

VIOFF: The Golden Experience

VIOFF: The Golden Experience

The "Golden Experience" edition will take place from Friday September 8th to Sunday September 10th 2023 in the historic center of Vicenza. The International jewellery Show, organized by IEG from 8 to 12 September 2023, will bring together the entire gold, jewellery and watchmaking sector: the best of Made in Italy production from the main manufacturing districts and international excellence will present new products, collection previews and launch jewellery trends.

VIOFF will once again characterize the heart of the city with a wide artistic, cultural and entertainment offer, for all tastes and all ages, thanks to very rich novelties and prestigious collaborations.

In its fifth year and in its tenth edition, VIOFF Il Fuori Fiera of Vicenzaoro celebrates an important anniversary and for the occasion enhances multisensoriality. Playing with the key numbers that tell the florid path of the event, "Golden Experience" aims to tell the calendar of events as a transversal experience that plays on the enhancement of the five senses, outlining a multisensory path full of initiatives.

A program made of imagination and participation: an open, inclusive, dynamic, cultural, young and independent event. The route through the city during VIOFF will tell the expression and declination of the five senses: sight, taste, touch, smell and hearing.

"The variety and typology of events on the Vicenza scene is the great wealth of this city. VIOFF, with its heritage of art appointments, has been able to give Vicenza and the visitors to the Fair a packed program of appointments, in line with the great prestige and refinement of Vicenzaoro. We are convinced that this is a project with great potential and that in the future we will be able to raise the bar even further in the schedule of events on offer" - affirm Giacomo Possamai, mayor of Vicenza and Leone Zilio, councilor with responsibility for major events.

Marco Carniello, IEG's Global Exhibition Director Jewelry & Fashion, underlines: "The experiential component of trade fairs is central to their success. At each edition, Vicenzaoro attracts an international community of thousands of operators to the city who travel even very long distances to find themselves at the center of excellence. The excellence of the exhibition offers of a globally leading event, and the excellence of an extraordinary territory such as the Vicenza area. VIOFF is a strategic project of the city and of IEG. A project that fascinates the public with an offer that in this new edition will be even more engaging. If Vicenzaoro September has already been registering the sold-out exhibition for weeks, it is also due to the embrace of architecture, museums, culture, knowledge, food and wine experiences that Vicenza encompasses and that the city expresses in a splendid synthesis right through the VIOFF".

Thanks to the consolidated collaboration with Ale Giorgini as is now tradition, the event poster was created by a great Italian illustrator. The tenth edition of VIOFF bears the signature of Giulia Bernardelli, alias Bernulia. Graduated from the Academy of Fine Arts in Bologna, she grew up with a strong aptitude for the search for beauty and creativity in everyday life.

Her unusual artistic sensitivity led her to quickly become one of the youngest and most popular illustrators in Italy and abroad. He expresses his artistic spirit through creations that draw inspiration above all from nature and the natural elements that become art: collages of leaves, flowers, fruits, seeds, branches and food are the artist's distinctive feature.

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