Celebrating the ruby, July's birthstone

Crivelli has dedicated entire collections to the ruby and uses it in all its intensely colored creations.

For Roberto Coin, on the other hand, the ruby has always been a highly meaningful symbol with which he decided to identify the soul and mission of his creative world.

Picchiotti makes use of it to create masterpieces.

These are just three examples of Italian companies that have established an authentic relationship with the ruby. July can therefore boast of having a birthstone, one of the world’s most precious, colored gems, that is even rarer than diamond.

With a color as burning and intense as fire, the roots of the ruby’s fame do, in fact, go back to the glorious past of monarchs and warriors: ever a symbol of life force, internal fire, love and passion, it has inspired legends and literary works.

For ancient peoples, it was a talisman able to predict catastrophes and bring good luck, while in the royal courts, it was a symbol of immortality, power, desire, beauty and even curse.

Nowadays, it only has positive characteristics, like radiance, strength and beauty that, together with its rarity, make it one on the most precious and coveted gems.

Antonella Reina, VO+